Training & Development
ASL is committed to supporting the development and skills of the communities in which we work.
As the human face of the brands that they sell, our local partners’ Sales Teams are regularly updated by ASL personnel or hired coaching professionals.
Our three module training program aims to equip our sales personnel with improved sales skills and latest product knowledge, helping to maintain our competitive advantage.
Superior product knowledge is often sighted as the defining factor which separates our Sales Teams from those of our competitors.
We work hard with our Distributors to maintain a high level of product knowledge within their teams so that customers receive the highest level of service available.
Installation teams also receive regular training, ensuring that products perform as intended and customer expectations are met or exceeded.
In two of our markets, our Distribution Partners have taken this a step further by establishing full time installation training programs which we are proud to support.
As part of our development program, we encourage the sales teams to put brand and sales before personal rivalries.
Team Building plays a crucial part in adjusting the mindset of the individual to put team first, support each other and act as one.
Participating in some team building activities also breaks the ice and creates an environment for learning and developing, making sales and product training more receptive.
3 module training course
has re-shaped our sales teams throughout Africa
Hundreds of sales professionals have benefitted from our training
1,000 roof installers
have passed through our formal training program
In Africa and the Middle East
given to sales teams and installers
Throughout our regions