Brand Marketing

Brand Marketing Services

The primary role of ASL is to market quality branded construction products in Africa and the Middle East.

Building brand equity in Sub-Saharan Africa requires a unique set of skills, combined with a thorough understanding of the market and a close relationship with channel distribution partners.

ASL’s creative team regularly design artwork for literature, outdoor, print and vehicle advertising, as well as radio and television commercials and our showroom merchandising program helps our distributors to convey the quality of our products in a comfortable setting. Depending on the stage of the product life cycle, we generate the optimum mix to create maximum brand value.

Our Marketing Campaigns

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More than

0 brands

of roofing & plumbing products

We regularly run campaigns for all of our brands.

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0 channels

print, digital, events & more

Building brand stories over multiple channels

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In over

0 countries

in Africa & the Middle East

In English, Portuguese, French, Swahili and Arabic

Our Services

We offer specific services based around what our distributors need to be successful. From brand marketing to logistics and training, we provide services that support our manufacturing partners and local distributors in Africa and the Middle East.

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Brand Marketing

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Logistics & Distribution

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Channel Management

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Training & Development

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