Brand Marketing:Digital Marketing

Digital Marketing

When the world changed in 2020 we changed the way we communicated with our customers. Our customers buying habits and exposure to brands has shifted heavily online and we have been able to utilise our digital experience to maximum effect.

We were the first in our product categories to establish digital channels in Africa and we are now investing heavily in this space to continue to build brand awareness, educate, and generate qualified leads for our Distribution Partners.

#GenuineDecra & #GenuineGerard

An example of one of our most successful campaigns is the promotional activity we engaged to promote our brand marked tile.

After creating the market for stone coated metal roof tiles, “me too” products began to appear and were being sold as “Decra” or “Gerard”.

In order to protect our customers from these fakes and to protect our brands we responded by changing the manufacturing process to add the brand logo to the back of every tile. We then launched an educational campaign to persuade customers to always check the back of their tiles to make sure they were genuine.

The campaign went across everything we did and was led by the hashtag #GenuineDecra / #GenuineGerard on social media.

Checking for the logo on the back of the tile is now second nature to our customers across all our markets.

Our Marketing Campaigns

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More than

14 brands

of roofing & plumbing products

We regularly run campaigns for all of our brands

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11 channels

print, digital and events

Building a brand story over multiple channels

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In Over

35 countries

in Africa & the Middle East

In English, Portuguese, French, Swahili and Arabic

Our Services

We offer specific services based around what our distributors need to be successful. From brand marketing to logistics and training, we provide services that support our manufacturing partners and local distributors in Africa and the Middle East.

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Brand Marketing

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Logistics & Distribution

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Channel Management

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Training & Development

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