Brand Marketing Services
The primary role of ASL is to market quality branded construction products in Africa and the Middle East.
Building brand equity in Sub-Saharan Africa requires a unique set of skills, combined with a thorough understanding of the market and a close relationship with channel distribution partners.
ASL’s creative team regularly design artwork for literature, outdoor, print and vehicle advertising, as well as radio and television commercials and our showroom merchandising program helps our distributors to convey the quality of our products in a comfortable setting. Depending on the stage of the product life cycle, we generate the optimum mix to create maximum brand value.
Our Marketing Campaigns
More than
of roofing & plumbing products
We regularly run campaigns for all of our brands.
Across
print, digital, events & more
Building brand stories over multiple channels
In over
in Africa & the Middle East
In English, Portuguese, French, Swahili and Arabic
