Latest News
Decra’s Ugandan Distributor set for growth
Celebrating their 20th year, one of Africa’s longest established Decra Distributors has promoted from within to
...ASL visits to Turkey and Uganda
An early morning flight on Monday saw Simon land at Turkeys new Istanbul Airport at 4:00am
...ASL Marketing Director visits Kenya
Last week, Simon visited one of our longest standing Distributors; Space and Style Ltd as they
...RoofTG visits Metrotile distributor in South Africa
Joe Collins, CEO of newly created RoofTG incorporating Decra, Gerard and Metrotile brands visited Metrotile distributor
...Visit from AHI New Zealand
It was our pleasure to welcome Virginia Imhoff to the ASL office last week. Virginia flew
...ABL Project Director Visits Guinea
ABL project Director Nick Wilson accompanied Teresa Mays Trade envoy to Guinea and Ghana this week.
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QCT Marketing campaign launches in Ethiopia

Decra’s Quantum Coating Technology is to be the key feature of a new marketing campaign in Ethiopia following a visit by ASL’s Marketing Director, Simon Pogson.
QCT is Decra’s “secret formula” that makes Decra different from all other roof tiles, longer-lasting, and in the eyes of our customers, better than any other roof material.
Exclusive Decra distributor for Ethiopia; AB-HAM Enterprises Plc is embarking on a rebranding exercise for their fleet of vehicles as well as strategically placed billboards around Addis Ababa, all featuring the Decra brand and QCT to coincide with a new influx of tile stock. During his visit to AB-HAM, Simon was also able to spend time with the AB-HAM team conducting refresher training and listening to the challenges faced by the sales team.
AB-HAM Enterprises Plc is Ethiopia’s only Distributor of #GenuineDecra roof tiles. For more information, please visit www.ab-ham.com
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