QCT Marketing campaign launches in Ethiopia

Decra’s Quantum Coating Technology is to be the key feature of a new marketing campaign in Ethiopia following a visit by ASL’s Marketing Director, Simon Pogson. QCT is Decra’s “secret formula” that makes Decra different from all other roof tiles,

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Decra’s Ugandan Distributor set for growth

Celebrating their 20th year, one of Africa’s longest established Decra Distributors has promoted from within to create a fresh new management team to take Depo into the new decade. Simon spent a few days with the new team last week

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Simon Pogson returns from Kenya visit

Simon has just returned from spending the week with Space and Style Ltd in Kenya. With so much going on with the Decra brand – the QCT campaign, new brochures etc, there was much to discuss and plan for the

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ASL visits to Turkey and Uganda

An early morning flight on Monday saw Simon land at Turkeys new Istanbul Airport at 4:00am to spend a day with our newest manufacturing partner; Betek Paint. Betek are Turkey’s leading paint manufacturer and are part of the worlds 3rd

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ASL Marketing Director visits Kenya

Last week, Simon visited one of our longest standing Distributors; Space and Style Ltd as they continue their amazing transformation of their business. 2019 sees S&S become manufacturers, launch the new Decra Slate profile and expand their FlowPlumb product category.

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RoofTG visits Metrotile distributor in South Africa

Joe Collins, CEO of newly created RoofTG incorporating Decra, Gerard and Metrotile brands visited Metrotile distributor in South Africa. 

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Visit from AHI New Zealand

It was our pleasure to welcome Virginia Imhoff to the ASL office last week. Virginia flew in from New Zealand, via the RoofTG factory in Belgium to see first hand the Africa operation. Despite being based in New Zealand, we

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AHI Regional Director for Africa and ASL Marketing Director visit Kenya

AHI Regional Director for Africa; Lamjed Kefi, and ASL Marketing Director Simon Pogson visit Kenya to participate in our exclusive Distributors senior management retreat. The two day business strategy meeting was held at Lake Naivasha Sawela Lodge which is roofed

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ABL Project Director Visits Guinea

ABL project Director Nick Wilson accompanied Teresa Mays Trade envoy to Guinea and Ghana this week.  Shown in the picture is Nick Wilson (left), Mr Adam Afriyie MP and UK Ambassador to Guinea Catherin Inglehearn. Meetings took place with government

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ASL Marketing Director visits Tanzania

Continuing his trip to Africa last week, ASL Marketing Director, Simon Pogson, landed in Tanzania on Wednesday, heading for exclusive Decra® and FlowPlumb™ distributor Nabaki Afrika.  Nabaki are one of the oldest Distributors of Decra® Roofing Systems in Africa and

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