Brand success in sub-Saharan Africa

Can experience in China help crack the African market? Since the global financial crash of 2008, the traditional markets for many international brands have become severely diminished, if not completely devastated. Yet two markets have emerged to offer salvation to

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Briefing with the British High Commissioner to Nigeria

Mr. Simon Pogson has attended a briefing by the British High Commissioner to Nigeria, Mr Paul Arkwright, hosted by Eversheds in London. Mr Arkwright gave a privileged view of the political and economic outlook in Nigeria and emphasized the British

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